During this #RIC20 Encore Series session on November 12 at 2 PM ET, executives from Gerber Childrenswear and Visiture will reveal the key customer acquisition strategies that are working for leading e-Commerce brands. Plus, you’ll hear how these strategies have helped Gerber Childrenswear grow its DTC online brand 1,200% year-over-year.  

You will learn customer acquisition strategies such as how to:  

• Use search engine optimization and evergreen content to drive organic traffic to your site;  
• Use search engine marketing to target high-converting keyword phrases to increase profitable traffic;  
• Use social media advertising across multiple platforms for quick wins and profitable results; and  
• Gain a better understanding of conversion tracking, attribution and KPIs as they pertain to e-Commerce success.