More than one third (30.7%) of merchants still do not have any mobile technology in use; and just half (49.5%) operate a mobile web site, according to the study, titled: Integrating Mobile Across All Touch Points, conducted by Retail TouchPoints and sponsored by Motion Computing.
Based on responses from 101 retail executives, the study report examines key mobile topics, including:
- Setting up systems to accommodate in-store mobile;
- Choosing mobile devices; and
- The debate about mobile payment options.
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