Integrating Mobile Across All Touch Points

More than one third (30.7%) of merchants still do not have any mobile technology in use; and just half (49.5%) operate a mobile web site, according to the study, titled: Integrating Mobile Across All Touch Points, conducted by Retail TouchPoints and sponsored by Motion Computing.

Based on responses from 101 retail executives, the study report examines key mobile topics, including:

  • Setting up systems to accommodate in-store mobile;
  • Choosing mobile devices; and
  • The debate about mobile payment options.

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