Beacons can help retailers access information about in-store shopper activity and deliver a better customer experience by implementing a layer of e-Commerce-style analytics on their store shelves.
When used as part of a complete omnichannel strategy, the sky (or at least the retailer’s ceiling) is the limit. If you’re on the fence about implementing beacons, this Retail TouchPoints special report will identify the benefits of beacon technology — through real-world examples from Sephora, GameStop, Macy’s, Rite Aid, County Market, Heineken and other retailers.
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