Although many restaurants use online marketing to connect with consumers, few are effectively measuring the ROI of those efforts. In order to build brand loyalty, restaurant owners must deliver messaging via current and potential customers’ preferred channels.
The majority (77%) of restaurants are using social media and view it as a substantial investment, spending at least three hours per week on this strategy. By 2015, small and local restaurants will allocate 70% of their total marketing budgets to online media, as noted in this Swipely infographic. These companies can improve the ROI of their marketing efforts with a number of tactics, including: campaign insights, customer analytics and targeted email campaigns.
Although many restaurants use online marketing to connect with consumers, few are effectively measuring the ROI of those efforts. In order to build brand loyalty, restaurant owners must deliver messaging via current and potential customers’ preferred channels.
The majority (77%) of restaurants are using social media and view it as a substantial investment, spending at least three hours per week on this strategy. By 2015, small and local restaurants will allocate 70% of their total marketing budgets to online media, as noted in this Swipely infographic. These companies can improve the ROI of their marketing efforts with a number of tactics, including: campaign insights, customer analytics and targeted email campaigns.
