The current e-Commerce landscape presents fashion retailers with opportunities to engage customers and win market share. After all, 52% of consumers purchase fashion through digital channels, and 39% say they are more likely to buy fashion online now than they were a year ago, according to Tradedoubler.
Through careful planning, mid-tier fashion retailers can grab many of these customers and compete with larger rivals. These plans must consider the trends that will dominate the industry over the next decade, which include mobile, merchandising, personalization, social media and wearable technology.
Fashion brands like Alex and Ani and Alex Woo already address these trends in their plans to boost sales and loyalty. Find out how you can too. Click the button below to download the white paper, titled: Fashion Marketing Trends: Strategies From Top Brands That Apply To All E-Commerce Budgets.
