Drive Commerce Growth Through Social Media

In order to achieve social business maturity, organizations must follow a 5-step process consisting of: discovery, experimentation, evangelization, pervasiveness and realization. During his webinar presentation, Ray Wang of Constellation Research will guide attendees through this process. He also will share social commerce best practices and some recent social business study findings.

In Part Two of the presentation, Melissa Schaefer of IBM will discuss how Smarter Commerce can help transform the 4 phases of the commerce cycle: buy, market, sell and service. She also will share IBM’s viewpoint on the different levels of customer engagement related to: lifestyle, relationship, service and transaction.

Join Wang and Schaefer for this information-packed event on March 23, titled Drive Commerce Growth Through Social Media.




  • Ray Wang, Principal Analyst and CEO, Constellation Research
  • Melissa Schaefer, Global Retail Leader, Institute of Business Value, IBM
  • Debbie Hauss, Editor-in-Chief, Retail TouchPoints

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