Creating Profitable Customer Segments


Today’s demand-driven retail environment has created an immediate and urgent need for retailers to segment customer groups and develop customized marketing and merchandising strategies. Forward-thinking analysis of key customer data can help retailers develop targeted market segments in their ongoing quest to create more profitable long-term customers.

In this On-Demand Webinar, join legendary retailer Gump’s and PivotLink to learn more about using actionable segmentation to plan successful current and future customer-centric strategies.



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