Content Marketing Metrics Gap: 42% Of Marketers Can’t Measure Campaign Results

Content marketing can generate 3X more leads per dollar spent than paid search, but retailers still have room for growth: only one in five marketers say they knew the best way to run a content marketing campaign in 2018, and 42% of marketers admitted that they couldn’t measure their campaign results.

Some of the key aspects of a successful content marketing campaign include consistent distribution, content designed for a clearly defined audience and an approach that’s educational rather than promotional. Learn more tips for improving content marketing strategies in this infographic from Review42.

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Source: Review42.

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