The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away from third-party data in favor of first-party data that’s privacy compliant and offers deeper, more meaningful consumer insights.
To turn first-party data into a strategic business asset, more and more retailers are embracing customer data platforms (CDPs) for their data unification and activation needs. But one of the biggest barriers to making the most of a CDP is understanding the distinct ways you can take advantage of it to achieve transformation goals.
Download this white paper to find out how you can use a CDP to transform customer relationships and unleash growth. You’ll also learn:
- Key trends impacting the retail industry;
- Why collecting and unifying consented first-party data yields one of the most important assets a retailer can have; and
- Real-world examples of how other retail companies are using CDPs to inspire your own business strategy.