CDP Use Cases in Retail

Blueconic _WP_0523_feat

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away from third-party data in favor of first-party data that’s privacy compliant and offers deeper, more meaningful consumer insights.

To turn first-party data into a strategic business asset, more and more retailers are embracing customer data platforms (CDPs) for their data unification and activation needs. But one of the biggest barriers to making the most of a CDP is understanding the distinct ways you can take advantage of it to achieve transformation goals.

Download this white paper to find out how you can use a CDP to transform customer relationships and unleash growth. You’ll also learn:

  • Key trends impacting the retail industry;
  • Why collecting and unifying consented first-party data yields one of the most important assets a retailer can have; and
  • Real-world examples of how other retail companies are using CDPs to inspire your own business strategy.

Download Now

Download Now

Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with Blueconic and consent to communications from Blueconic , Retail TouchPoints, corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and Terms of Use for more information on our policies.

Thank you!

Click below to access this resource.

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: