In an effort to jump start omni-channel policies, half of retailers plan to increase spending in order management, e-Commerce, mobile commerce, core POS and mobile POS in 2015, according to IHL Group. While these back-end systems provide the backbone of an omni-channel strategy, implementing them requires careful planning.
Retailers that implement omni-channel capabilities gain a number of benefits, which include lack of actionable analytics and greater inventory accuracy. They also stand to increase revenue. Consider this, Deloitte reports that consumers who shop via multiple channels spend 82% more per transaction than those who only shop in-store.