Brookstone Proves The Value Of Video


Videos are now a significant element of successful omnichannel strategies. If executed properly, video marketing can provide insight into the nature of the retailer’s products and services, all while engaging consumers, building credibility and driving revenue.

Investing in video commerce can be the difference between converting consumers and losing them to the competition. Brookstone leveraged the power of video by enlisting Liveclicker to help fulfill its e-Commerce needs, including SEO, conversion tracking and customer feedback.

This case study offers insights into the challenges and successes around Brookstone’s content marketing plan focused on video commerce.

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