The most influential consumers today are Brand Mavens. These consumers are extremely loyal to brands and are very engaged digitally.
But what are the exact characteristics of these Brand Mavens? What are their preferences and what to they expect from their favorite brands and retailers?
The below infographic, courtesy of CashStar, summarizes key findings from an online panel of 1,327 respondents, which was administered by Retail TouchPoints.
The most influential consumers today are Brand Mavens. These consumers are extremely loyal to brands and are very engaged digitally.
But what are the exact characteristics of these Brand Mavens? What are their preferences and what to they expect from their favorite brands and retailers?
The below infographic, courtesy of CashStar, summarizes key findings from an online panel of 1,327 respondents, which was administered by Retail TouchPoints.
Want to learn more about Brand Mavens? Download the full survey report now!
Source: CashStar
