Mobile retail revenue will climb 67% year-over-year during Q4 2017, while desktop and tablet revenue will decline by 12%. Black Friday 2017 will be a key inflection point when mobile drives more retail revenue than desktop devices for many retailers.
Brands that are mobile leaders will benefit the most from this change. These retailers are expected to see 88% more mobile revenue than mobile laggards in Q4 — and 30% more total e-Commerce revenue. To learn more about how to move into a mobile leadership position, view this infographic from Mobify