Gaining customer loyalty in the digital sphere, where there are thousands of competitive options only a click away, demands extraordinary effort from online retailers. This infographic from Needle charts both the ladders to success as well as the “chutes” that can cause customer loyalty to plummet. User-generated content is a “ladder,” sought by 65% of online consumers before making a purchase, while too many options is a loyalty-killing “chute” for 29% of shoppers. In addition, limited product information causes one in four consumers to abandon their digital purchases.
Gaining customer loyalty in the digital sphere, where there are thousands of competitive options only a click away, demands extraordinary effort from online retailers. This infographic from Needle charts both the ladders to success as well as the “chutes” that can cause customer loyalty to plummet. User-generated content is a “ladder,” sought by 65% of online consumers before making a purchase, while too many options is a loyalty-killing “chute” for 29% of shoppers. In addition, limited product information causes one in four consumers to abandon their digital purchases.
Source: Needle
