Baby Boomers outspend other generations by approximately $400 billion per year in the U.S.; and Millennials spend $600 billion annually. Hispanics, meanwhile, represent the fastest growing consumer group. It is easy to understand why retailers need to reach these three groups more effectively.
By enhancing each group’s customer experience, retailers cap tap significant market opportunities and convert browsers into buyers. This process begins with understanding the desires of each demographic and their unique differences.
To gain a deeper understanding of each of these target customers, fill out the form below to download the E-book, titled: Attract the Changing Face of the Online Consumer: Baby Boomers, Hispanics and Millennial, and start enhancing their customer experience.