Consumer use of digital tools is increasing significantly, doubling or tripling since 2010, according to Ryan Partnership. For example, as many as 64% of shoppers are accessing retailer web sites when considering purchases, up from 28%.
This infographic, from Baynote, outlines a number of tools that are impacting purchases and product trials, including shopping apps, QR codes and retailer social media.
Consumer use of digital tools is increasing significantly, doubling or tripling since 2010, according to Ryan Partnership. For example, as many as 64% of shoppers are accessing retailer web sites when considering purchases, up from 28%.
This infographic, from Baynote, outlines a number of tools that are impacting purchases and product trials, including shopping apps, QR codes and retailer social media.
