Today’s retail environment demands fresh, up-to-date approaches to merchandising, incorporating:
- Extensive collaboration with marketing departments;
- Tireless customer advocacy;
- Liberal use of data to support decision-making; and
- Willingness to use cutting-edge tools and tactics.
Who you gonna call? A merchandise maven who uses all these tactics (and more) to tackle some of the most basic — but vital — challenges that retailers face. And you may not have to look far: according to this infographic from Aptos, the most valuable merchandising mavens may already be on your payroll. The infographic includes a link to an assessment that will help retailers determine whether they need to look outside for the next generation of merchandising mavens, or simply discover them within their own organizations. They may be easier to find than an elusive Pokémon Go character.
Source: Green Park
