As many as 50% of Amazon marketplace sellers offer private label products, with 17% selling private label only, as a way to differentiate their brand from other Amazon sellers. It’s part of the survival strategy for these brands, many of which are SMBs: 50% generate less than $100,000 per year, and 25% are in the $100,000 to $500,000 range.
Additionally, these sellers don’t put all their eggs in Amazon’s basket: nearly three in four (73%) also sell their wares on eBay, and 12% also sell offline. Find out more about who is selling what on Amazon in this infographic from Feedvisor.
Source: Feedvisor
