Advertising on company web sites has its perks; company web sites are listed as the most trusted advertising medium, as noted in a recent study from the Better Business Bureau (BBB).
However, company ads often are perceived to be “somewhat exaggerated” (57%) or “somewhat accurate” (21%). The most trusted forms of product promotion are: recommendations from family and friends, online consumer opinions, and editorial content such as articles.
This infographic, courtesy of Ambassador, explains advertising trends and levels of trust among consumers.
Advertising on company web sites has its perks; company web sites are listed as the most trusted advertising medium, as noted in a recent study from the Better Business Bureau (BBB).
However, company ads often are perceived to be “somewhat exaggerated” (57%) or “somewhat accurate” (21%). The most trusted forms of product promotion are: recommendations from family and friends, online consumer opinions, and editorial content such as articles.
This infographic, courtesy of Ambassador, explains advertising trends and levels of trust among consumers.
