As many as 90% of consumers say they trust online recommendations for products; and up to 25% of social media shoppers say they use social channels to finalize purchases. To meet the demand of these digitally connected social and mobile shoppers, retailers must strive to deliver a consistent brand message across all available channels. This infographic, courtesy of ExactTarget, highlights the evolution of the purchase journey, current trends in mobile use among consumers, as well as the growing influence of Big Data.
As many as 90% of consumers say they trust online recommendations for products; and up to 25% of social media shoppers say they use social channels to finalize purchases. To meet the demand of these digitally connected social and mobile shoppers, retailers must strive to deliver a consistent brand message across all available channels. This infographic, courtesy of ExactTarget, highlights the evolution of the purchase journey, current trends in mobile use among consumers, as well as the growing influence of Big Data.
