Influencers are still popular, with nine out of 10 Americans following at least one influencer. Additionally, eight out of 10 people consider social media influencing to be a real job, and 63% would quit their day jobs if they thought they could make it as an influencer.
That’s not just a pipe dream —41% believe they have what it takes to become a successful influencer. Key reasons for pursuing this path include money (25%), self-expression (20%) and following one’s passion (20%).
To learn more about what consumers think about influencers, check out this infographic by Passport Photo Online.