Direct-to-consumer [DTC] brands are primarily creatures of the online world, but many — particularly smaller ones — often appear in physical stores as well. Approximately 95% of all U.S. ecommerce businesses have a gross merchandise value (GMV) under $1 million, and 77% of these retailers have a presence in brick-and-mortar.
The leading DTC category is apparel and fashion, which accounts for 67.7% of the DTC market, compared to 32.7% of the overall ecommerce market. These brands also are the most likely to have a brick-and-mortar presence, with 55% selling in either their own stores or through other physical retailers.
Learn more about the facts and figures around DTC brands in this infographic from PipeCandy.
