76% Of Consumers Buy Products Seen In Social Media Posts

Social media, particularly visual content, increasingly serves as a gateway to product purchases, and not just online. A total of 76% of consumers have purchased a product they saw in a brand’s social media post:

  • 11% bought immediately;44% bought later online; and
  • 71% of marketers want to learn more about Instagram.
  • 21% bought later in a physical store.

Social media also is effective at introducing new products to shoppers: 65% of U.S. consumers say the link in a post led them to a product they weren’t originally interested in purchasing. Discover more about the power of social networks in this infographic from Curalate.

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Source: Curalate

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