75% of Marketers Can’t Forecast Influencer Marketing ROI

While 93% of marketers are currently incorporating influencers into their marketing strategies, calculating their ROI remains a challenge: 3 in 4 marketers can’t predict what returns they’ll get on their campaigns.

Tactics and metrics vary among the three main types of influencer campaigns:

  • Brand Awareness
  • Traffic/Clicks/Sales
  • User-Generated Content

Get additional details on measuring influencer marketing ROI in this infographic from The Shelf.

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