While 93% of marketers are currently incorporating influencers into their marketing strategies, calculating their ROI remains a challenge: 3 in 4 marketers can’t predict what returns they’ll get on their campaigns.
Tactics and metrics vary among the three main types of influencer campaigns:
- Brand Awareness
- Traffic/Clicks/Sales
- User-Generated Content
Get additional details on measuring influencer marketing ROI in this infographic from The Shelf.
