72% Of Users Make Purchase Decisions Based On Instagram Content

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Instagram is quickly becoming the channel to reach shoppers and develop influencer marketing strategies that pay off:

  • 72% of users report making purchase decisions based on something they saw on Instagram;
  • Compared to Snapchat (1%), Twitter (3%), Pinterest (22%) and Facebook (23%), the platform has the most influence on shopping habits, at 51%; and
  • 71% of marketers want to learn more about Instagram.

But influencers on Instagram come at a price, which depends entirely on follower count and influencer type (micro, mega, celebrity and more). Costs per post can reach as high as $1,000 or more for an influencer with more than one million followers — celebrity or not. This infographic from X-Cart highlights key statistics about the power of Instagram and how to make the most of an influencer marketing budget on the platform.

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Source: X-Cart

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