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6 Trends Dominating This Year’s Holiday Shopping Season

To find out more about how shoppers plan to approach their holiday purchasing this year, Shopkick surveyed 29,000 U.S. shoppers. This white paper explores six prominent trends that will define this year’s holiday shopping season and provides recommendations from leading industry experts on how you can make the most of them.

Download the report and find out:

  • How to make the most of a shortened holiday calendar;
  • Why big brands and DTC companies are investing in pop-up shops;
  • The push-pull interest in “Grey” Thursday, or Thanksgiving;
  • The tried-and-true formula that makes Amazon and other marketplaces the competitors to beat; and
  • The biggest draws for rising shopper interest in BOPIS.

Check out the white paper now!


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Uncovering What’s Next in Retail

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Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

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