Every brand wants to provide personalization, but like exercising and eating healthy it’s more often a goal than an achieved reality. The rewards of personalization are real: effective personalization can deliver 5X to 8X the ROI on marketing spend and lift sales by 10% or more.
Here are five practical steps marketers can take to move their brands closer to their personalization goals:
- Move beyond name-dropping;
- Let data be my guide;
- Personalize across media channels;
- Give everyone their own deal; and
- Test, then adjust.
Learn the details in this infographic from Valassis.