5 Steps Toward Perfecting Personalization

Every brand wants to provide personalization, but like exercising and eating healthy it’s more often a goal than an achieved reality. The rewards of personalization are real: effective personalization can deliver 5X to 8X the ROI on marketing spend and lift sales by 10% or more.

Here are five practical steps marketers can take to move their brands closer to their personalization goals:

  • Move beyond name-dropping;
  • Let data be my guide;
  • Personalize across media channels;
  • Give everyone their own deal; and
  • Test, then adjust.

Learn the details in this infographic from Valassis.

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IG Valassis 5.23.17

Source: Valassis

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