Advanced CRM/Loyalty is the top priority for more than 75% of retailers who responded to a recent IHL survey. Implementing a successful CRM strategy in today’s mobile and social marketplace is challenging for even the most innovative retailers. Adopting hybrid, open-source solutions can help retail organizations achieve the sometimes elusive one-to-one customer engagement by utilizing in-depth segmentation. The first step in the process is to segment centralized data. Merchants also must support a well-designed loyalty program.
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