45% of Marketers Say Personalizing Content Tops the List for Improving CX

Personalization pays off in multiple ways: 45% of marketers say personalizing the content shared with customers is the best way to enhance customer experiences (CX), and 93% of organizations with an advanced personalization strategy experienced revenue growth in 2018.

Marketing automation that uses machine learning and predictive analytics is critical for delivering the most relevant content to consumers at scale. Learn more about the ROI from marketing automation in this infographic from Adobe.

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