More than three quarters (78%) of consumers plan to shop for themselves during the holiday season, so influencers who talk about what they would put in their own stockings are likely to find a receptive audience. Targeting “self-gifters” is just one way to maximize the impact of influencers: other tips include getting listed in gift guides, reaching the holiday entertainer and targeting procrastinators with “last-minute lifesavers.” Learn more in this infographic from Linqia.
Source: Linqia.
