COVID-19 has created new opportunities for an old type of marketing: direct mail. More than one-third (37%) of shoppers are more excited to receive their mail each day than before the pandemic. People stuck at home appreciate receiving mail, creating an opportunity for brands to increase engagement.
Additionally, 46% of shoppers are now more interested in deals, coupons or promotions, and 30% are spending more time reading marketing or promotions that arrive in their home mailbox.
Learn more about new marketing opportunities created by COVID-19 in this infographic from Valassis.