28% Of Millennials Choose Smartphone Shopping Over Computer Commerce

Everyone from kids to grandparents has embraced mobile technology, but it’s the Millennials who are really powering mobile commerce: 28% prefer shopping on their smartphones rather than on computers. As many as 83 million+ Millennials now comprise 25% of the U.S. population, outnumbering the once-powerful Boomer generation, so this group’s shopping preferences command attention from retailers. Millennial males are the biggest fans of digital commerce: 40% would ideally buy everything on their devices, compared to 33% of Millennial women, according to this infographic from Nextopia.


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Source: Nextopia

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