Everyone from kids to grandparents has embraced mobile technology, but it’s the Millennials who are really powering mobile commerce: 28% prefer shopping on their smartphones rather than on computers. As many as 83 million+ Millennials now comprise 25% of the U.S. population, outnumbering the once-powerful Boomer generation, so this group’s shopping preferences command attention from retailers. Millennial males are the biggest fans of digital commerce: 40% would ideally buy everything on their devices, compared to 33% of Millennial women, according to this infographic from Nextopia.
Source: Nextopia
