When Natalie Gordon started Babylist, she wanted to provide the knowledge, guidance and support she was seeking when she was pregnant with her first child. Now, the ecommerce baby registry company is making it easier for parents, caretakers and all family members to research and purchase the items they need.
During this episode of Retail Remix, Natalie shares how the business has evolved in the age of social media, and how branded and user-generated content in particular have helped build the Babylist community. Tune in to learn how:
- Different family members are changing the way they research and shop for products, and how Babylist is supporting them with new features and capabilities;
- Information overload is creating new challenges for expectant parents in the digital age; and
- Babylist is bringing content and ecommerce together to offer unique customer experiences.
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