Over the course of the pandemic, consumers’ buying needs completely changed. Some consumers switched suits for athleisure, while others focused less on a full face of makeup and more on clean skincare.
These behaviors are still evolving as the state of the world continues to change. That means the spotlight is on planners and Liza Amlani believes that’s a good thing. During this week’s Retail Remix, we dig into how demographic and psychographic shifts are driving a new era of product development and merchandising, and what issues are rising to the top. Listen to learn:
- How sustainability and inclusivity are influencing merchandising decisions;
- Why product teams need to tap new data sources (especially social media) to uncover new innovation opportunities; and
- The power of deeper, qualitative customer research such as shopper interviews and walking the store floor.