TOMS was an early pioneer of the purpose-driven retail model. Although many know the brand for its one-for-one approach to charitable giving, the brand recently underwent a transformation that included rethinking its approach to social impact.
To get the scoop, we brought Amy Smith, who is the Chief Strategy & Impact Officer for TOMS, on the show. She shared how her role within the company has transformed with the brand’s evolution, and how she and the broader team have:
- Balanced mission and values with product innovation and strategic growth;
- Implemented new initiatives, including WEAR GOOD and TOMS 10×10, and lessons learned along the way; and
- Integrated customer and employee feedback into the model to ensure they’re addressing the issues that matter.