Gift shops are more than a post-museum pit stop — they can be retail destinations in their own right.
In this episode of Retail Remix, host Nicole Silberstein sits down with Jesse Goldstine, Chief Retail Officer at the Museum of Modern Art (MoMA), to discuss the recent redesign of the MoMA Design Store in SoHo and the unique nuances of museum-affiliated retail.
Jesse shares how the iconic museum is connecting culture with commerce in its retail experiences through storytelling, product curation and immersive design.
🎨 Key Takeaways:
- What makes museum-affiliated retail different from traditional retail;
- Why storytelling and product curation are essential elements of the new MoMA Design Store in SoHo;
- Why reducing SKU counts was essential to creating a store “worthy of” the products it sells; and
- Insights into MoMA’s global retail strategy, from its stores in Japan to licensing collaborations with brands like LEGO and Vans.
Related Links
- Explore the latest collections and collaborations from the MoMA Design Store
- Learn more about the Museum of Modern Art’s exhibitions and mission
- Read more from Retail TouchPoints
- Catch up on all episodes of Retail Remix
