Episode 221
Featuring: Bob Ferdman, Retail Industry Lead, Reddit | Amanda Morris, Director of Media, The Home Depot | Grace Weselak, Paid Social Director at PMG Advertising Agency | Brianna Hernandez, Senior Digital Media Manager at Altra Running
More than half of U.S. shoppers are concerned with the quality and legitimacy of the product discovery channels they use most, according to research from Reddit. And yes, that includes social media. That is why, rather than relying solely on social media ratings and reviews, brands need to connect…