When we think of customer experience, the awareness, education and engagement stages of the shopping journey come to mind. In fact, merchants tend to focus on everything that comes before conversion. But as consumers pay more attention to ease and speed of fulfillment, the post-purchase experience is becoming a top priority.
During this episode of Retail Remix, Narvar’s Founder and CEO Amit Sharma offers his insights on:
Why the post-purchase experience has been overlooked and what retailers risk losing if they continue to ignore it;
Ways merchants can orchestrate post-purchase communication to create transparency and build trust;
The power of personalized content and helpful resources to maintain customer engagement and set a foundation for long-term loyalty.
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