Digital channels are so powerful for retailers because they offer a wealth of data about how consumers are interacting with content, products, offers and more. As digital gets more embedded into our everyday lives, retailers are using technology and data-powered solutions to support their goals.
During this week’s Retail Remix, Parrish Chapman, Director of Enterprise Sales Key Accounts at Samsung, shares how retailers can:
- Embrace technology to create seamless experiences, from the couch to the store;
- Use data and analytics to test and optimize the store experience; and
- Integrate branded, shopper and community content from social networks to enrich store experiences.