Merchants of all sizes and across categories have heard the call: to survive in an era of heightened expectations, they must empower consumers to buy anytime, anywhere and in any way they want. And oh yeah, they have to get those products to customers’ doorsteps faster.
Companies like Feedonomics are making it a reality by ensuring product data is accurate, compelling and integrated across all platforms, from marketplaces to social apps. During this episode of Retail Remix, Alicia Esposito sits down with Sharon Gee, SVP of Sales and Partnerships at Feedonomics, to discuss:
- The evolution of omnichannel and how new platforms like TikTok Shop are making the landscape more complex;
- The challenges brands are facing as they try to keep pace with the proliferation of new commerce experiences, and why data is central to success; and
- What instant commerce really is and how Feedonomics is powering it by partnering with Amazon Today.
RELATED LINKS
- Learn more about Feedonomics
- Read about Feedonomics’ partnership with Amazon Today
- Get more details on Instant Commerce
- See more coverage featuring Feedonomics and BigCommerce
