Over the course of his 20-year career, Harvey Ma has held roles at NielsenIQ and Roundel, the in-house marketing and advertising agency for Target. He also held several leadership positions at Target spanning marketing, merchandising and negotiations. Now, he’s taking his passion for retail and advertising to the next level as Vice President of Albertsons Media Collective.
In this episode of Retail Remix, host Alicia Esposito chats with Harvey about how retail and the advertising landscapes have both evolved and converged, creating new opportunities for brands to create immersive and innovative brand experiences. Listen to learn:
- The top three trends Harvey believes are driving the evolution of retail media;
- Why transparency and measurement standardization are so top of mind for leadership teams;
- How privacy and data compliance will come to the forefront in a cookieless future; and
- How Albertsons Media Collective is harnessing its rich audience of 35+ million weekly shoppers to drive campaign success.