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The Growth of Digitally Exclusive NFTs is Creating Real-World Opportunities for Retailers

There’s been a lot of talk of the “metaverse” lately. From Mark Zuckerberg’s plans to turn Facebook into a “metaverse company” to Ralph Lauren creating a digital fashion collection for avatars to wear online, executives in the real world are increasingly turning…

5 Ways NFTs are Creating a New ‘Metaverse’ for Digital Engagement & Commerce

No “hot” tech trend is safe from scrutiny — and NFTs are no exception. Although NFTs, or non-fungible tokens, have garnered a…

Inside Retail’s NFT Movement

Riding on the hype surrounding cryptocurrencies, NFTs have become hot commodities in the digital creation space. While some tech fanatics are bidding on NFT versions…

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during…

Wow Bao Links Loyalty Program to New Roblox Experience

Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot…

Starbucks and Bank of America Link Loyalty Programs to Provide Extra Perks

Starbucks and Bank of America (BoA) have forged a new partnership designed to offer extra rewards to their most loyal customers. The…

Visa Debuts Web3-Based Loyalty Solution to Help Brands Engage with Consumers in New Ways

Visa has launched a new Web3 Loyalty Engagement Solution designed to “usher in the future of customer engagement and loyalty” with a…

The Hitchhiker’s Guide to the New Internet: Emerging Tech for Embracing the Digital Revolution

With his finger firmly on the pulse of the tech industry, Matt Maher, Founder of M7 Innovations, has helped brands across categories…

Inside the SoHo Shop/Museum Where Warhol, Jordan, Porsche and Hermès Converge

Amid the sleek fashions and high-end furniture that grace the shop windows in NYC’s SoHo, there is a new inhabitant — a…

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising…

Nike’s .SWOOSH Blends Digital and Physical with New Sneaker Drop

Nike is releasing the first physical sneaker design tied to its .Swoosh Web3-enabled platform. The Air Force 1 Low “Tinaj” sneaker, which…

Ralph Lauren Opens First Canada Store, Eyes Digital and Brick-and-Mortar Growth

Ralph Lauren has opened its first store in Canada, part of a broader expansion strategy that will include additional brick-and-mortar locations in…

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