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The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm…

GameStop Continues Push into Web3 with NFT-Based Loyalty Perks

GameStop has announced a new perk for its loyalty members in the Web3-based competitive trading card game “Gods Unchained” as the retailer…

Starbucks Adds NFTs to Loyalty Program, Plans to Reach 45,000 Global Stores by End of 2025

Starbucks is preparing for the future with Starbucks Odyssey, a new experience that will be powered by Web3 technology, and the release…

Tiffany Marries NFTs With Jewelry in Limited-Edition CryptoPunks Collection

Tiffany & Co. will launch a collection of 250 non-fungible tokens (NFTs) on Aug. 5, 2022 that can be redeemed for a…

eBay Acquires NFT Marketplace KnownOrigin

eBay has acquired KnownOrigin, a UK-based non-fungible token (NFT) marketplace. Financial details of the deal were not disclosed. Founded in 2018, KnownOrigin’s technology…

LookHUMAN Debuts NFT-Based Rewards Program

Pop culture-focused print-on-demand platform LookHUMAN has rolled out a new rewards program that allow customers to earn non-fungible tokens (NFTs) with every…

WWE Signs Wide-Reaching Deal with Fanatics for Official Ecommerce Site, Trading Cards and NFTs

Professional wrestling organization WWE has teamed up with online sports destination Fanatics in a comprehensive new deal that covers ecommerce and licensed…

Why NFTs Will Change Brand and Influencer Marketing Forever

In the world of digital consumerism, non-fungible tokens or NFT technology is still a relatively new trend. Even though it has not…

Why 2022 Will Be a Big Coming Out Party for NFTs

Mike Winkelmann’s digital art project EVERYDAYs sold for a record-setting $69 million in March 2021. That moment is widely credited with kicking…

How Can Brands Capitalize on NFTs? VC Firm Spotlights 3 Trends

The NFT space is heating up, and brands across the retail realm are eager to show their innovation in the quickly blossoming…

Can an NFT Marketplace Save GameStop?

Following a year of wild twist and turns, retail’s most indefatigable underdog has introduced its next act. GameStop will launch a marketplace…

Walmart Steps Up Ecommerce Investment With Cross-Border Commerce and NFT Projects

Walmart is beefing up its ecommerce operations on several fronts via cross-border commerce, metaverse investments and a new executive. The retail giant…

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