TouchPoints TV: The Importance Of A Video Commerce Strategy

Justin Foster, Co-Founder of Liveclicker, discusses the importance of a video commerce strategy moving forward for retailers. "Because consumers expect to see video, it's more important than ever that retailers integrate video throughout the customer lifecycle."

He also provides recommendations for constructing an effective video content strategy. Finally, he explains that when determining the success of video programs, retailers must review both quantitative and qualitative data.

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