Alison Henriksen, Specialty Fashion Group
Henriksen explained Specialty Fashion Group (SFG), the largest women’s apparel retailer in Australia, with 900+ stores and 8 eCommerce web sites. The company has more than 7 million customer members in its loyalty program. SFG received a Customer Engagement Award from Retail TouchPoints in the category of Cross-Channel Analytics. The company has worked with SDL to improve campaign management.