Lifestyle discovery store SHOWFIELDS has overhauled its New York City NoHo location with a new curation themed “Rebirth.” Focusing on “fantasy visions of the future,” the store currently features more than 100 brands and a range of experiences centered on the “desire for living a more inspired, full and layered life.”
Each of the three floors of the retailer’s Bond Street location has been redesigned to represent a different time of day:
- 1st Floor: Sunrise — The first floor focuses on sunrise and the melding of work-play-eat spaces, anchored by an art gallery presented by French aperitif brand Lillet.
- 2nd Floor: Sunset — The second floor is dedicated to sunset and the art of self-care, featuring a CBD Culture Lounge.
- 3rd Floor: Dusk — The third floor, set to the theme of dusk, is dedicated to the art of self-expression and the shift to nighttime mode, inspiring guests to get ready for wherever their evening takes them.
For more details on each floor and the brands participating, check out this story.
