Sephora is hosting a three-day immersive pop-up event in Los Angeles to celebrate the debut of Tatcha’s Forest Awakening collection in Sephora stores. The Forest Exhibit will launch Feb. 17, centered around a guided 4D forest bathing experience. The journey will be led by Japanese Zen monk and Tatcha Global Wellbeing ambassador Toryo Ito, who will help guests immerse themselves in the tranquil scents and sounds of the Japanese forest.

Shoppers will have the opportunity to participate in contests, product giveaways and interactive activities. Tatcha matcha refreshments also will be provided as guests explore the skincare range, which is inspired by centuries-old Japanese rituals. The pop-up also will be available through a digital guided hinoki forest walk that will allow customers to learn more about Tatcha rituals from the comfort of their own homes.

The experience is inspired by forest bathing, or shinrin-yoku, a ritual of connecting to nature through the senses that has become a medical treatment prescribed by Japanese physicians for its immunity and mood-boosting powers. The Forest Awakening collection was designed to impart the benefits of breathing in forest air, which is rich in phytoncides, organic compounds produced by hinoki and other Japanese trees.



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