Samuelson Furniture, a manufacturer of casegoods (interior storage solutions) and seating for the hospitality and senior living sectors, has opened reimagined showroom curated by its in-house design studio and Creative Director Lisa Wilkie.
Located at the brand’s factory and corporate headquarters in Paterson, N.J., the new showroom is designed to immerse guests in the future of hospitality and senior living environments. The 4,500-square-foot showroom spans two floors and is divided into different “lifestyles” — including a coastal escape, metropolitan getaway, desert oasis and mountain retreat — creating a unique path for designers, architects, specifiers and others in the design community to discover new concepts for upcoming projects.
“We want the showroom to pave the way for new avenues for Samuelson Furniture,” said Michael Chalfin, EVP of Samuelson Furniture in a statement. “We’re embracing bold colors and unique designs that express our personality as a brand. A new era of hospitality is [emerging], and we believe this demonstrates that we’re not only ahead of the curve, but we’re helping to define it.”
Upon ascending the staircase to the showroom, visitors are greeted with an elevated display of seating from the Living by Samuelson collection. Guests can test the Sound by Samuelson technology featuring chairs with integrated speakers, useful for both wellness and entertainment purposes. Also on display is the CATCH by Samuelson — a patented hardware solution that suspends a folded walker, purse or other personal item on the back of a chair to enable greater mobility and access for users.
The main showroom floor features a multifaceted hospitality experience that showcases the diversity of the brand’s offerings. Sprinkled throughout are unexpected pops of color and a playful juxtaposition of varied materials and patterns.
“We want the showroom to act as a design haven of custom-made furniture that speaks to the extraordinary capabilities of our in-house design team,” said Lawrence Chalfin, President of Samuelson Furniture in a statement.
