Premium baby gear brand Nuna launched its European flagship in Florence, Italy with a minimalist store design that speaks to the brand’s Dutch roots. Design inspiration came from the characteristics for which the brand’s products are known — craftsmanship and clean lines — while also incorporating elements of Florence.
Nuna’s expansion to Italy adds to the brand’s brick-and-mortar roster, which includes locations in Taipei, Taiwan and Tokyo.
The storefront features a soaring arched entryway framing the store’s glass doors, which allow passersby to see through the length of the space to an opaque, backlit Nuna logo in the back. As guests enter the 1,033-square-foot shop, they encounter a unique chandelier composed of a grid of cylindrical white hangover lights that reflect the brand’s minimalist approach to retail design.
Nuna applied its signature blue hue to create accents providing pops of color amid the natural maple wood fixtures finished in a clear matte. Nuna strollers are arranged on shelves within museum-style arched wall displays that echo the entrance archway and are illuminated by backlighting.
Backlit silicone edged graphics (SEGs) displayed throughout the store share the Nuna story, and the brand’s merchandising team can change the imagery to highlight new collections or products.
A full selection of Nuna products, including car seats, baby carriers, pushchairs and in-home products, are displayed within the store, which also features the brand’s limited-edition fashion collection by Italian designer Georgette Polizzi.
“Italy’s multifaceted embodiment of quality provides a best-in-class opportunity for a memorable brand experience,” said Austin Hodges, Chief Marketing Officer for Nuna in a statement. “Whether it’s food, fashion or anything in between, Italy sets standards and trends globally.”
