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London Jewelers

London Jewelers turned to design firm NELSON Worldwide for the revamp of its Americana Manhasset location to create an elegant and timeless design.

London Jewelers turned to design firm NELSON Worldwide for the revamp of its Americana Manhasset location to create an elegant and timeless design.

This reimagined London Jewelers location offers a balance between family-owned character and sophisticated elegance.

This reimagined London Jewelers location offers a balance between family-owned character and sophisticated elegance.

One-of-a-kind custom framed mirrors double as digital screens, utilizing product features and storytelling.

One-of-a-kind custom framed mirrors double as digital screens, utilizing product features and storytelling.

NELSON worked closely with Bvlgari to bring their in-store shop to life.

NELSON worked closely with Bvlgari to bring their in-store shop to life.

The center focal point of the store is a flexible lounge space meant for customers to relax and take their time during a shopping excursion.

The center focal point of the store is a flexible lounge space meant for customers to relax and take their time during a shopping excursion.

The round wall displays allow for more merchandise to be displayed, offering a variety of options for customers to choose from.

The round wall displays allow for more merchandise to be displayed, offering a variety of options for customers to choose from.

Unique artifacts and hand-picked art pieces selected by the owners are featured throughout, including an antique safe that has been in the family for decades.

Unique artifacts and hand-picked art pieces selected by the owners are featured throughout, including an antique safe that has been in the family for decades.

Wood flooring and other residential cues bring warmth to the store, differentiating the experience from other jewelry stores. The modular furniture can be rearranged or moved for programming and occasions.

Wood flooring and other residential cues bring warmth to the store, differentiating the experience from other jewelry stores. The modular furniture can be rearranged or moved for programming and occasions.

Industrial metals and reflective materials and fixtures draw guests’ attention to the merchandise, while statement chandeliers give off a more luxurious feel.

Industrial metals and reflective materials and fixtures draw guests’ attention to the merchandise, while statement chandeliers give off a more luxurious feel.

NELSON worked closely with Chanel to create its in-store shop design. The revamp combines luxurious residential detailing with modern elements and lounge seating for elevated consultations.

NELSON worked closely with Chanel to create its in-store shop design. The revamp combines luxurious residential detailing with modern elements and lounge seating for elevated consultations.

Situated at the Americana Manhasset on Long Island, N.Y., family-owned London Jewelers wanted a reimagined space that showcases the London Collection private brand in addition to well-known labels such as Bvlgari, Chanel, Cartier and David Yurman.

Celebrating the London Collection’s timeless elegance and history, the NELSON Worldwide design team breathed life into the new space by creating a brighter and more welcoming atmosphere. (Read more details about this project in the captions above by hovering over the photos.)

Photos by Andrea Brizzi

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